Individual Blog Post #1

Jennifer Bilek
MCOM 100W
November 12, 2008

A new advertising trend that I have noticed is that companies are beginning to use cell phones as an advertising medium. I received a Payless shoe store advertisement in the mail with a twenty percent off coupon inside. Below the coupon was a label that said, “Send this coupon to your cell phone and begin receiving early notice of future sales and exclusive offers.” I think that the concept of using cell phones to advertise is both a great and horrible idea. From the advertiser’s perspective, I think that this could be a fantastic resource to explore. From the consumer’s perspective, I am not looking forward to the day when advertisements begin popping up when I want to make a call. The way that Payless lets you choose if you want to receive these messages is a great idea because only the people who really want to get the information will receive it. It is a positive for both the company as well as the consumer.