Dettol is a brand that produces hand sanitizers. This ad is very creative and effective in many ways largely because this ad truly makes you want to purchase their product. The image is a collage of different objects that people typically interact with everyday. The images form together to create a hand shaped structure. However, when looking closer at the images, there are several objects that are not at all sanitary and instantly gives you desire to wash your hands. However, there are many situations in which you do not have access to a sink and thus, you would want to use hand sanitizer. This image is stunning visually, creatively and conceptually.
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